LEHI, Utah and SAN FRANCISCO -- Sept. 5, 2019 -- Ancestry®, the global leader in family history and consumer genomics, today announced that Mike Linton will join the company as chief revenue officer on Sept. 23. Linton will lead all consumer and product marketing with a focus on accelerating growth and continuing to build a global brand that consumers love and trust. In this newly created role, Linton will join Ancestry’s executive leadership team reporting to chief executive officer Margo Georgiadis.
Most recently, Linton was CMO for Farmers Insurance where he was responsible for all marketing, digital, branding, customer experience, research, analytics, sponsorships and promotions. He previously held the role of CMO at eBay and Best Buy. Linton is a seasoned and sought-after business leader and serves on the Board of Directors of The Wine Group and Medical Solutions.
Linton is an award-winning marketer. He has been recognized by Ad Age, Promotion Magazine and has won four Effies. In 2017, he was named one of the 50 Most Innovative CMOs in the World by Business Insider.
“Ancestry is a technology company with a soul. It has an inspiring mission, strong values and innovative products that enable people to learn more about themselves, their history and to connect with their families in new and meaningful ways,” said Linton. “Joining Ancestry is an amazing opportunity to help lead a rapidly growing global business and build an iconic brand alongside a team that’s committed to building long-term relationships with customers. I couldn’t be more excited about what lies ahead.”
“Ancestry is in a dynamic period of accelerated growth and innovation. We’re incredibly well-positioned for continued success as millions of consumers around the world embark on their journeys of personal discovery with us,” said Margo Georgiadis, Chief Executive Officer at Ancestry. “Mike is the right leader to help us accelerate our growth globally as we continue to expand our product portfolio, build distinctive customer experiences that inspire long term loyalty, and differentiate our iconic brand. I’m thrilled to welcome him to the Ancestry team.”
Ancestry is a cutting-edge technology company with a very human mission—to empower journeys of personal discovery to enrich lives. Our personalized platform, tools and resources give people the information and support they need to learn about their past and to inspire them to shape their future. Only Ancestry has the richness and depth of more than 20 billion records from over 80 countries along with more than 100 million family trees, 13 billion ancestor profiles and a DNA network of over 15 million. The more historical records added, the more DNA samples taken, the more family trees built, the more meaningful connections and discoveries members make.
Ancestry, the global leader in family history and consumer genomics, harnesses the information found in family trees, historical records, and DNA to help people gain a new level of understanding about their lives. Ancestry has more than three million paying subscribers across its core Ancestry websites with an extensive collection of over 20 billion records and has more than 15 million people in the AncestryDNA®network. Since 1996, users have created over 100 million family trees and 13 billion ancestor profiles on the Ancestry flagship site and its affiliated international websites. Ancestry offers a suite of family history products and services including AncestryDNA®, Archives®, AncestryProGenealogists®, Newspapers.com™ and Fold3®. AncestryDNA is owned and operated by Ancestry.com DNA, LLC, a subsidiary of Ancestry.com Holdings LLC.