Ancestry's long history of innovation has driven our leadership in family history and, more recently, the emerging field of consumer genomics. Today, we're proud to introduce a fun and innovative way for you to further explore who you are and where you come from - AncestryDNA Traits. Using science and data to power ongoing journeys of discovery, Traits is a new interactive experience that allows you to discover traits and attributes influenced by your DNA. With AncestryDNA Traits, you can explore up to 18 traits and attributes that you've inherited from your ancestors, share with family, and may pass down to future generations. AncestryDNA Traits gives you personalized insights that help you understand how your DNA influences the attributes that make you unique. You can explore the science behind physical and sensory traits including hair color, earlobe shape, skin pigmentation, eye color, iris patterns - as well as sweet, bitter and cilantro aversion. Discover how these traits run in your family and how they might be connected to your ethnic origins. Get answers to why you're the only one of your siblings with red hair - or why you have light-colored eyes - or why you and your mom both cringe at the bitter taste of brussel sprouts. Powered by AncestryDNA, Traits gives you an even deeper look at your personal story through the Around the World' interactive map. You can explore how your traits align with your heritage and learn whether your green eyes are common in other people with Irish ancestry. Those of you with the AncestryDNA Mobile app will be the first with access to our new Traits Compare feature which allows you to compare your genetic markers that influence your traits with friends, family, or any other AncestryDNA customer who has Traits. See what today's genetic science has to say about what you have in common with friends and family - then share your findings around the dinner table this holiday season. I know that's where I learn the most about my family, our history, and who passed what down the line - thanks mom for those webbed toes and thanks dad for the hair. Traits is just the latest example of the many tools we're working on to enable a journey of personal discovery that we hope will enrich your life. As in everything we do, protecting your privacy is our highest priority, so we will continue to place you in control of your data - that means both you and your counterpart must consent to participate in any Traits Comparison.