Ancestry® is Going Pink This October
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Breast cancer affects one in eight women in the United States.[1 As a woman and a mother to two daughters, I know how unsettling this statistic can be. I also understand the importance of arming ourselves with as much personal health information as possible so we can be more empowered and  self-aware. That is why I’m proud to announce, on behalf of Ancestry®, the launch of our Breast Cancer Awareness Month partnership with Bright Pink®, a national nonprofit focused on the prevention and early detection of breast and ovarian cancer. Through this partnership, I am honored to work alongside Bright Pink on their mission of empowering women to navigate their breast health risks with confidence.

The Ancestry and Bright Pink information center, “The Pink Door,” provides access to free educational resources about breast cancer screening, genetic testing and how to take action against potential risks. Visitors will also be able to view “Real Conversations About Breast Cancer,” a new video series featuring conversations with medical experts, genetic counselors, breast cancer survivors and families impacted by breast cancer. Hearing from these experts and breast cancer pre-vivors and survivors is truly inspirational.

Let’s talk about those risks for a moment.  As many as about 10 percent of breast cancer cases are associated with inherited genetic susceptibility, meaning many of us moms may be genetically predisposed and not know it. AncestryHealth powered by Next Generation Sequencing® checks thousands of places in BRCA1 and BRCA2 genes, resulting in about an 80 percent detection rate of those with this inherited breast cancer risk.

AncestryHealth allows for broad and affordable access to Next Generation Sequencing in a way that’s never been achieved before. But it’s not just about the technology. Learning about health risks can be overwhelming. With AncestryHealth, we specifically selected health conditions that are actionable and important to moms and their families. Information on potential risks for those conditions -- including breast cancer, colon cancer, heart conditions and blood disorders --  is provided at a level you can understand, in your customer report, and also with more detailed information in a physician report that you can share with  your healthcare provider. You also have access to genetic counseling resources for any of the unique questions you may have about your results.

When I talk to my teenage daughters and their friends about managing their health now and in the future, empowerment is always top of mind. I hope you’ll join our movement in supporting women as they take charge to learn more and understand their underlying health risks. It will never be more important than now. I invite you to learn more about our partnership with Bright Pink, and the resources available, at


Through Oct. 31, AncestryHealth® is just $119 (a $60 savings) using code BRIGHTPINK at checkout. The code is only valid on Ancestry’s website.


Dr. Sarah South, Vice President, AncestryHealth


[1] How Common Is Breast Cancer?: Breast Cancer Statistics. (n.d.). Retrieved August 31, 2020, from