to Acquire
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If you haven't already heard or seen the news, we wanted to let you know that we have entered into a definitive agreement to acquire You may already know of - a fast-growing family history site that has clearly attracted new users to family history with a product that is easy to use and one that has proven to be a great way for people to get started with family history. Over the past two years, has done a great job building strong relationships with a number of key family history organizations, including a partnership with the U.S. National Archives to provide free digital access to the recently released 1940 Census. These types of relationships, along with some creative content acquisition strategies, have helped build out robust collection of 2.1 billion family history records and expand the interest in family history. So what does this all mean' It means that the acquisition will enable to add a differentiated service targeted to a complementary segment of the growing family history category. In addition, will welcome a team of talented engineers, digital marketers, and family history innovators into the fold and also gain access to a proprietary technology platform that has supported's rapid growth. We view this acquisition as a coming-of-age moment for the online family history category.  The success of companies like, and the innovation we see across our industry, in many ways validates the work done over many years to build category awareness. Additionally, it's a way for us to accelerate our strategy of serving multiple customer segments with well differentiated offerings. Upon completion of the transaction, our plan is to keep as a distinct brand and site, to continue to nurture its existing partnerships, and to continue to invest in new content, product and technology. There have never been more products and services available to genealogists than there are today, and we are excited to help the talented team continue to grow alongside and look forward to helping them achieve their vision for a great online family history service.