Today at the 10th anniversary of RootsTech, the largest family history technology conference, Ancestry® announced the release of game-changing content collections and innovative tools to help answer more questions about your family's past. For more than 30 years, Ancestry has continued its unwavering commitment to family history. We pride ourselves on being a human-centered company with an inspiring mission--to empower journeys of personal discoveries to enrich lives. Our thriving community, family history features, search capabilities, industry-leading record collections and cutting-edge DNA science continue to make Ancestry the best place for personal discovery. We are proud of what we have accomplished together as a community. Over the past year, we've also spent hundreds of hours talking to Family History experts, enthusiasts and those just starting their own journey of discovery. We learned a lot, and consequently, every single improvement we have made has been in service of our members. Product Innovations At RootsTech last year, we announced innovative tools including ThruLines™, which draws on the world's largest DNA network with 16 million people and the world's richest family tree network, to show common ancestors who likely connect you to your DNA Matches. This tool was designed to deliver a unique solution for fueling new discoveries, in a way that only Ancestry is capable of providing. Since then, we've heard stories from many of you who have smashed through brick walls or connected with separated family members as a result. In our conversations with you, we also learned our members don't fully utilize the breadth and depth of our features and tools--and you had specific feedback on how to make our offerings better. So we did by:
Unmatched Content In 2019, you also asked for more records and to get even more out of our existing collections, and we delivered:
2019 was a standout year of adding new records, and we are aiming high for 2020, increasing our investment to over $20M. This year, we're excited to share even more significant content collections that add to our unmatched record collection:
Community Growth Along with continuing to provide sought-after content for passionate researchers who share our endless curiosity, Ancestry wants to continue welcoming the next generation of family history enthusiasts. We will continue to work to empower new members to make more meaningful discoveries and build more accurate family trees, which in turn also helps generate more accurate hints and new connections for the broader community overall. Ancestry will continue to innovate and invest, providing more sources of content like yearbooks and obituaries, improving our discovery tools such as ThruLines™, and deepening our DNA solutions with more granular insights on ethnicity, communities, and inherited traits. With all that's new from Ancestry and even more to come, there's no better time to discover what makes your family story unique.