Knowing that the time frame was the 1960's helped a great deal! From the 1965 Roswell City Directory:
La Bonita Bar & Package Goods (Rosendo S. Casarez) Liquors 301 S. Main Street Phone 622-1851 [MY NOTE: Cross street was E Alameda and W Alameda. E. Alameda ran from 300 S Main east to the city limits. W. Alameda ran from 300 S Main west to the city limits. The Del-Rey Hotel was located at 104 W Alameda. A few doors down was the Fales Apartments at 110 W. Alameda. The Alameda Apartments were even further down at 301 W. Alameda.]
La Bonita Package Store (Rosendo S. Casarez) 104 E. Alameda Street
Rosendo S. Casarez (wife Emma) (La Bonita Bar & Packaged Goods) Resides Rd 2 Box 152
Pablo Casarez, Bartender, La Bonita Bar & Package Goods Resides 408 S Delaware
Quite a few package stores in Roswell, all listed under Liquor & Wines in the business section. Not sure what is meant by package. Anyone know?