PROVO, Utah, 21 March—MyFamily.com, the leading company connecting
families with their histories and one another, announced today that its fee-based
services offered through Ancestry.com and MyFamily.com have surpassed 600,000
paid subscriptions. This achievement comes just one hundred days after reaching
the half-million mark in December 2001. With this milestone MyFamily.com continues
to be one of the most successful, fastest growing paid subscription services
on the Web.
Recent market trends reveal a sudden rise in online subscription
models. Many companies have entered the market with varying degrees of success.
As one of the largest online subscription businesses, MyFamily.com has emerged
as an early leader in the market. MyFamily.com's rapidly growing paid subscription
base continues to demonstrate that consumers will pay for highly valued, proprietary
content that saves them time, saves them money, and gives them peace of mind.
"It's exciting to be at the forefront of the rapidly growing
industry of online subscription services. We have emerged as a leader very
early in a space that is going to experience explosive growth over the next
decade," says Tom Stockham, CEO and President of MyFamily.com, Inc. "We
will continue to focus on providing our users with the best and most valuable
resources for connecting families. With unmatched service and content, we
believe our subscription numbers will continue to grow at this accelerating
rate."
Family history research, the second largest hobby in the United
States, attracts over 5 million unique visitors to the MyFamily.com network
of Web sites each month. Both free and premium subscription content is available
with nearly half of the content offered free to all site visitors. Online
data subscriptions are the core business of the company, accounting for over
80 percent of its total revenue.
About MyFamily.com, Inc.
MyFamily.com, Inc. is the leading company connecting families
with their histories, origins, and one another. As a next generation media
company, MyFamily.com is among the largest online subscription businesses
with over 600,000 paid subscriptions. The company offers both free and premium
paid subscription services to its network of Internet properties, which include:
Ancestry.com, the No.1 source for tracing family history online; RootsWeb.com,
the oldest and largest online genealogy community; and MyFamily.com, the foremost
provider of private family web sites. The Company also publishes Ancestry
Magazine, Genealogical Computing, over 50 book titles, and databases
on CD-ROM.
Dick Eastman Online
