MyFamily.com, Inc. Records Largest Monthly Growth in Company’s
History
Subscription Services Account for Over 80 Percent of Company
Revenue
PROVO, Utah, Feb. 20—MyFamily.com, Inc., the leading network
for connecting families and generations on the Web, today announced that
the company's Ancestry.com site amassed over 52,000 paid subscriptions to
its service in January, the largest monthly new subscription rate in the
company's six year history. The Internet's most popular destination for
pursuing family history research, Ancestry.com is the third largest subscription
offering online, surpassed only by the online offerings of Consumer Reports
and The Wall Street Journal's WSJ.com.
MyFamily.com, Inc.'s Internet sites providing fee-based services
—MyFamily.com and Ancestry.com—have collectively surpassed 550,000
paid subscriptions to date. Ancestry.com has generated over 500,000 of those
subscriptions, providing subscribers with exclusive access to some of the
most coveted family history data available anywhere in the world such as
birth, marriage and death records, even digitized images of the U.S. Federal
Census. Ancestry.com currently has over 1.5 billion names available online
making it the largest single source for genealogical information on the
Internet.
Just five months after launching premium paid Web sites—
and with no money spent on marketing—MyFamily.com, a leading password-protected
community on the Internet for families, has generated over 35,000 paid subscriptions.
MyFamily.com provides both free and premium paid private Web sites for families
around the world. Users can post news, hold live voice and text chats, create
online family photo albums, maintain a calendar of family events, share
family history information and buy gifts for family members quickly and
easily.
Subscription fees range from $24.95 per quarter for an Ancestry.com
data subscription to $129.95 per year for the highest priced Ancestry subscription,
which includes actual images of the U.S. Census and United Kingdom and Ireland
records. MyFamily.com premium site subscriptions range from $19.95 annually
to $99.95 annually for a super site with personal domain (i.e. jonesfamily.com).
The month of January also generated a record number of page
views for the company, recording more than 2.4 million in a single day,
and totaling over 520 million for the month.
"MyFamily.com has proven that if you have unique services
and content that customers really want, they'll pay for it," said Tom
Stockham, CEO and President of MyFamily.com, Inc. "We're encouraged
by the tremendous success of our subscriptions and are confident in our
ability to continue to expand our subscriber base and further extend our
service going forward."
Online data subscriptions are the core business of the company,
accounting for over 80 percent of its total revenue. The company also produces
and sells books and CDs through its online store as well as traditional channels,
and publishes two magazines targeted at the genealogy market.
About MyFamily.com, Inc.
MyFamily.com Inc. is the leading company connecting families
with their histories, origins and one another. As a next generation media
company, MyFamily.com is among the most successful online subscription businesses.
Consistently ranking among the Media Metrix top fifty, the company offers
both free and premium paid subscription services to its network of Internet
properties, which include: Ancestry.com, the No. 1 source for tracing
family history online; RootsWeb.com, the oldest and largest online genealogy
community; and MyFamily.com, the foremost provider of private family Web sites.
The Company also publishes Ancestry Magazine, Genealogical Computing magazine,
over fifty book titles, and databases on CD-ROM.
Dick Eastman Online
